Learning what 0→1 actually feels like.

I joined WishTales at the early stage of building a multimodal GenAI product, working directly with the founder and early users to turn feedback into product decisions.

I led closed-beta testing and iteration for the GenAI copilot, translating user feedback into launch requirements and working with the founder on positioning and go-to-market. I also built competitive intelligence across eight GenAI content-creation startups, tracking user growth, revenue, funding, and product direction to inform product and investor strategy.

That work contributed to a $200K angel round.

What stayed with me most was the proximity: a user conversation could change the roadmap that week. Research, product, GTM, and storytelling weren’t separate functions yet — they were all part of figuring out whether we were building something worth building.